Jamieson Karson

Chairman of the Board & CEO

In his position as Chairman of the Board and CEO, Jamie will work with the Board members and the management team to drive revenues and profits and to build upon the Soupman brand.

As the former CEO and Chairman of the Board of Steven Madden, LTD., the global footwear, accessories and apparel company, Jamie was instrumental in guiding Steven Madden revenues, profits and market cap to grow significantly despite the company facing extraordinary challenges.  He is credited with stabilizing the company and expanding the company’s footprint into the global retail and wholesale markets.  After Steve Madden, he was a partner at Lightship Partners, a retail consulting firm. He has considerable expertise in the restaurant business and holds a law degree and in his most recent position was Senior Counsel at Dentons, the world’s largest law firm.

Steve Madden was named “Footwear Company of the Year” twice and the company was recognized by the International Council of Shopping Centers (ICSC) as one of the “Top Ten Retailers in America.” Mr. Karson was named “Top Ten Best Retail CEOs in America” by consulting firm HVS.

Randy Beller


Randy Beller was a 30 year member of the New York Stock Exchange who was founder and CEO of Beller Securities Corporation and is a widely recognized expert in floor brokerage and broker dealer securities operations clearing and settlement.  He earned a bachelor’s degree at S.U.N.Y. Fredonia.

Ronald Crane


Ronald Lawrence Crane has more than 30 years of experience as a practicing attorney in New York in various areas of the law including real estate, contracts and talent agreement and licensing. He is Senior Counsel and practice head in the Advertising and Intellectual Property areas at Omnicom Group Inc., the world's largest global strategic holding company in the areas of advertising, marketing and corporate communication.

Mr. Crane brings a wealth of business and legal knowledge and experience to The Original SoupMan Board of Directors. He is the corporate counsel for various matters including the Company's intellectual property.

Rocco Fiorentino


Rocco Fiorentino brings more than 25 years of franchise industry experience as President and CEO of The Benetrends Group and its subsidiaries. He also is an active member of the Board of Directors for Swiss Farm Stores and Saxby's Coffee, franchisors of drive thru grocery stores and coffee shops, respectively.

Mr. Fiorentino additionally serves on the Board of Directors for the International Franchise Association (IFA) and is co-chairman of IFA's Membership Committee. Before adding these stellar accolades to his resume, Fiorentino served as President and CEO of Freedom Rings, LLC, was an area developer and multi-unit franchisee for Krispy Kreme Doughnuts in Pennsylvania, New Jersey and Delaware, and was Chairman of the Multi-Unit Franchise Conference from 2003 to 2005. As a veteran franchise expert, Fiorentino is a frequent speaker and moderator on franchise matters at the IFA Conference and the Multi-Unit Franchise Conference, and has authored a variety of articles on franchise financing.